老字号品牌价值共创机理及对策研究——基于服务主导逻辑视角

将服务主导逻辑的思维范式引入老字号企业中来,结合消费文化和社会情景价值理论探讨该领域中品牌价值的共创机理,基于理论假设构建研究框架。以北京、上海、福建三个地区的不同行业老字号品牌企业为实证研究对象,对企业员工和消费者进行访谈和问卷调查。通过修正的初始量表,基于PLS-SEM方法对收集的309份有效问卷调查数据应用SPSS22.0和Smart PLS2.0进行分析,验证消费者情感价值共创的中介作用及互联网媒介交互的调节作用。分析结果表明,消费者与老字号企业共同创造价值,历史悠久的老字号品牌企业关注基于互联网媒介下不同利益相关者的互动和协同才能创造品牌价值共创的最理想点,最后为老字号品牌管理提供有益的建议和应对策略。     

感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

创新、升级与培育——2013上海文化消费报告

在全国文化消费方兴未艾的背景下,上海文化消费尤为繁盛。在载体方面,创新与多元化趋势增强。由政府主导的基础型公共文化服务体系进一步完善,消费产品更加多样化,但仍存在公共文化机构数量不足、消费理念薄弱等问题。电影节、书展、动漫节、艺术节、艺博会五大节庆类公共文化平台在消费产品多元化、亲民化、国际化方面的趋势更加明显。新媒体作为市场主导的自主型文化消费载体,发展迅猛。网购、APP、微博经济、网络文学消费稳步增长。在客体方面,假日旅游和出境游消费火爆,私人影院等体验式消费备受青睐,演艺、奢侈品消费呈爆发式增长。在主体方面,上海已形成高、中、低3类消费主体并存的文化消费格局,阶层化倾向日趋明显。     

消费文化的道德规约

在消费社会里，人类的消费活动、消费过程文化意义越来越浓厚，消费文化对人类消费活动的引领作用亦随之明显。文化自身承载着意义，拥有教育功能和批判精神。拟使消费文化发挥更多的积极的导向作用，不仅要发挥文化的积极意义和批判精神，还应强调消费文化的真正正义，使消费文化释放出更多的“正能量”，表现出一种道德担当。在一个人均资源并不丰厚的国度里，消费既包含文化，也包含道德规约；既包括文化牵引，也涵盖道德自觉。     

初次收入分配对我国居民旅游消费影响研究

文章选取初次分配工资分配率、城镇居民基尼系数、各收入阶层旅游消费占比作为分析指标，经分析研究所得结论为：低、中收入阶层旅游消费占比与分配率负相关，分配率所代表的初次收入分配总量性影响对中收入阶层旅游消费影响较大，中、高收入阶层旅游消费占比都与城镇居民基尼系数正相关，其中城镇居民基尼系数代表的初次收入分配结构性影响对高收入阶层旅游消费影响较大；并针对各阶层的特殊性对各收入阶层旅游消费发展提出相应政策建议.     

Completing the Circuit: Routine,Reflection, and Ethical Consumption

Efforts to explain why some people incorporate ethical concerns into everyday shopping for food and household goods, while many do not, have so far left significant variation in “ethical consumption” unexplained. Seeking to move beyond explanations that rely mainly on differences in consumers' social class, gender, and political engagement, I draw on concepts associated with “practice theory” to argue that ethical consumption is closely tied to people's willingness and ability to spend time, while shopping, on distinct activities associated with breaking old routines and establishing new ones. The central insight of practice theory is that most consumption is the product of unconscious routine. And it is precisely because consciously departing from routine is, according to my study, a fundamentally time‐consuming process, that lack of time emerges as a crucial obstacle to translating abstract ethical concerns into concrete action as a consumer.     

人口受教育程度对居民消费的影响研究--基于动态面板分位数回归法

本文采用1996～2015年的31个省市自治区宏观数据，使用动态面板分位数回归方法研究人口受教育程度和居民消费的数量关系。研究结果表明，人口受教育程度对消费有着较为显著的影响，且人口受教育程度对中等消费支出水平的影响略大于高、低消费支出水平的影响，这说明中等消费水平的居民消费受到人口受教育程度的影响更加敏感和有弹性。另外，模型中其他各解释变量系数在各分位数上的差异不大，说明这些影响因素对于不同消费支出水平的消费影响没有太明显差异。     

Family or friends: what counts more for drinking behaviour of young adults? / Familia o amigos: ¿qué pesa más en los hábitos de consumo de alcohol de los jóvenes?

The scientific literature stresses the importance of culture and social environment in determining what people think about alcohol consumption and consequently do. Several pieces of research have proved the influence on young adults’ alcohol use of proximal social contexts of their family and peers. The present study aimed at investigating the influence of family behaviours and norms compared to the peers’ influence in a context where the culture of alcohol is changing between the different generations. Data were collected by means of a self-report questionnaire on a sample of 598 young adults (average age 22.20 years). The variables investigated were socio-demographic characteristics, the alcohol consumption of parents and friends and the parents’ and peers’ approval of alcohol consumption. The results confirmed the role of family and friends in influencing young adults’ consumption of alcohol, stressing a difference between perceived behaviours and norms. The perceived consumption of parents and friends influenced the participants’ consumption. On the contrary, the effects of the approval of drinking were limited. Globally friends had a stronger influence on alcohol consumption in comparison with family.     

Interacting mechanisms of time inconsistency

We interact two prominent behavioral mechanisms of time inconsistency that have been used to study inadequate saving: hyperbolic discounting and short-term planning. Hyperbolic discounting is a conventional way to model impulsive decision making, and short planning horizons have been used to represent myopia. One might expect that interacting both mechanisms within the same model would compound the inadequacy of saving. However, our key finding takes the form of a paradox: hyperbolic discounting does not affect consumption and saving allocations if the planning horizon is short and fixed, although it will affect allocations if the planning horizon is equal to the remaining life span. We demonstrate analytically that this finding is robust to the shape of the disposable income path, to the coarseness of the time grid, and to alternative forms of the period utility function.     

Curation: a theoretical treatment

Curation is a key mechanism of sociality in a digital era. With an abundance of information, sifting, sorting, selecting, hiding, and standing out become laborious tasks. While researchers have diligently documented people’s curatorial strategies, digital curation remains undertheorized in its own right. I therefore theorize digital curation by disentangling productive curation from consumptive curation, addressing how people curate content that they share, and that which they consume. I embed these agentic curatorial practices within structural bounds, both social and technological. In doing so, I offer a basic theoretical model that captures a dynamic relationship between individual curators, their social networks, and technological design.